Your affiliate manager sucks. I am saying this since most affiliate managers do, and after dealing with more than a dozen different affiliate managers from several networks over the past two years I have learned one thing none of these people today know a damn thing about how to earn money as an affiliate. In actuality, most affiliate managers are advertising majors from college or university and are only in the position as its manager in the name.
There are loads of affiliate managers that knew nothing until they became a supervisor that do well 26, or how it works. There are many that could talk SEO and PPC but these affiliate managers are tough to discover. The moment a company understands that they have a golden opportunity with an affiliate manager they tend to bombard that affiliate manager with as many affiliates as possible. The affiliate manager has action and affiliates than they know what to do with and, having had experience earlier, they do not know where to concentrate their efforts. It is a reality, and it happens. But this also showcases the differences between a fantastic affiliate manager and a bad one.
Hire an affiliate manager who can divide up their time affiliates, be they the top actors or the bottom feeders will require a few words with their affiliate manager every now and then. An awful affiliate manager won’t devote the time required to staying with their affiliates in touch, and the affiliate will perform or jump ship. Communication is the driving force behind any affiliate relationship, so if you are an affiliate manager reading this make sure to speak with your affiliates. A fantastic affiliate manager has a fantastic grasp of all the campaigns accessible through their network the network that I represent has over 500 distinct campaigns, but I ensure I take a few minutes daily to familiarize myself with any new campaigns, their payouts, and their conversion ratio with time. Being in a position to recommend a campaign is important as my affiliates will perform and turn to recommend.
A fantastic affiliate manager will understand who should run what regardless of how many affiliates that they have be it 50 or 500, a fantastic affiliate manager will know which websites should run which advertisements. This is something which only a lot of expertise and intuition can yield, so doesn’t be surprised if your affiliate manager does not know which direction to go or how to assist you.